KRCR-TV: Bitcoin in Grass Valley

Several weeks ago, I was contacted by reporter Mark Mester from the ABC news affiliate KRCR-TV in Redding, California who was seeking businesses currently accepting Bitcoin. Apparently there are zero businesses in Redding who accept Bitcoin and Mark was eager to do a story on the topic but couldn’t find any in KRCR’s coverage area, so he said he would be willing to come all the way down to Grass Valley to get a story. When I told Mark that I didn’t have a retail location and didn’t know of any local stores currently accepting Bitcoin, he seemed a bit disappointed but wanted to do the interview nonetheless.

Due to our conflicting schedules, it took about a week for us to meet up, but in the meantime, I fortuitously learned that Humble Fabrics at 1451 East Main Street in Grass Valley had just begun accepting Bitcoin. I thought this would make an ideal place for Mark to grab some B-roll and perhaps do an interview with proprietors Roxanne Page and Branch Ellison, so I called Roxanne and she sounded really excited about it.

Expecting a news van, cameraman and a well-coiffed reporter, we were surprised when Mark showed up solo wearing jeans, a t-shirt, flip-flops and toting a diminutive-looking Nikon digital SLR, but as you’ll see, the piece he put together turned out great.

Congratulations to Humble Fabrics for being the first brick-and-mortar store in Grass Valley to accept Bitcoin!


Joe Admin

An entrepreneur in web technology and development, Joe has been following and promoting Bitcoin since 2010. In 2013 he founded to raise Bitcoin awareness and adoption amongst businesses and consumers in the Tri-State Area and serves as the company's president. Follow him on Twitter @BTC4BIZ

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