Several weeks ago, I was contacted by reporter Mark Mester from the ABC news affiliate KRCR-TV in Redding, California who was seeking businesses currently accepting Bitcoin. Apparently there are zero businesses in Redding who accept Bitcoin and Mark was eager to do a story on the topic but couldn’t find any in KRCR’s coverage area, so he said he would be willing to come all the way down to Grass Valley to get a story. When I told Mark that I didn’t have a retail location and didn’t know of any local stores currently accepting Bitcoin, he seemed a bit disappointed but wanted to do the interview nonetheless.
Due to our conflicting schedules, it took about a week for us to meet up, but in the meantime, I fortuitously learned that Humble Fabrics at 1451 East Main Street in Grass Valley had just begun accepting Bitcoin. I thought this would make an ideal place for Mark to grab some B-roll and perhaps do an interview with proprietors Roxanne Page and Branch Ellison, so I called Roxanne and she sounded really excited about it.
Expecting a news van, cameraman and a well-coiffed reporter, we were surprised when Mark showed up solo wearing jeans, a t-shirt, flip-flops and toting a diminutive-looking Nikon digital SLR, but as you’ll see, the piece he put together turned out great.
Congratulations to Humble Fabrics for being the first brick-and-mortar store in Grass Valley to accept Bitcoin!